Eco-innovations as a source of competitive advantage

Comprehensive knowledge in the scope of eco-innovations facilitates implementation of innovative solutions in economic organisations. The term eco-innovations is relatively new, multifaceted and not entirely properly understood by the economic practice. Expert training will acquaint enterprises from the SME sector with the problem domain of eco-innovations. It will allow them to understand what eco-innovations are, what distinguishes them from general innovations, what types of eco-innovations can be implemented and what benefits their implementation brings. The training comprises: determining characteristic features of eco-innovations determining the importance of eco-innovations for man and the natural environment indicating economic, social and ecological benefits from implementing eco-innovations determining basic types of eco-innovations determining motivators, benefits and barriers of implementing eco-innovations in the Polish economic practice detailed analysis of product eco-innovations detailed analysis of process eco-innovations detailed analysis of organisational eco-innovations detailed analysis of marketing eco-innovations detailed analysis of green marketing characteristics of DCT repository, best practices of eco-innovations created within the ECOLABNET network and examples of their implementations in BSR countries accompanied by the recommendations.

The training will enable to acquire detailed knowledge in the scope of eco-innovations. The knowledge compendium is a stimulus to effective implementation of eco-innovations in enterprises. The training is directed to all types of enterprises, due to the fact that eco-innovations may include not only products, but also processes and organisational and marketing actions. In particular they are dedicated to the following trades: grocery trade clothing trade packaging trade furniture trade cosmetic trade automotive trade.